TARGETMTV课件.pptVIP

TARGET MTV Sabrina Peduto, Andrea Mitchell, Dave Berall, Deven Smith, Gil Sena 精选 Project Goals Examine Youth Spending Power Examine MTV Propose Change 精选 Youth Spending Power The Current population for Americans ages 10-24 is 60 million According to RevenueT that age range has $250 billion to spend 精选 Spending Power of the College Age Group American’s ages 18-24 had $122 billion dollars in spending power in 2004 What do they spend that money on? $3 billion a year on movies, DVDs, music and video games Where does the money come from? 75% of college students have jobs 精选 MTV One of the largest networks on the planet! Reaches more than 480 million households in 179 different countries. There are 89 million domestic subscriber households Is the #1 24 hour ad supported cable network among 12-34 year olds. 精选 MTV Business MTV’s total advertising revenue for 2006 was more than $1.4 billion Viacom, who owns MTV Networks, total revenue for 2006 was $11.4 billion, the gross profit was $5.4 billion MTV was named the “World’s Most Valuable Media Brand” in 2005 for the 6th year in a row 精选 MTV on Campus MTV Networks purchased the College Television Network in 2002 and changed it to MTVU It targets 18-24 year olds It is found on 740 college campuses and reached 6.5 million students At UMASS the 11,000 students who live on campus pay about $1 million a year for telecommunications and receive a standard package which includes MTVU 精选 What’s on MTV? Robert McChesney explains “Everything on MTV is a commercial” Basically superficial and commercialized “reality” shows Production cost is very cheap 精选 What Can We Ask For? Youth in America contribute a lot of money to the market place. Companies who compete for that business are likely to advertise on MTV MTV makes a great deal of money from advertising, which in essence is coming from youth 精选 Sabrina Peduto, Andrea Mitchell, Dave Berall, Deven Smith, Gil Sena