营销渠道变革之如何拓展电子商务渠道.docVIP

营销渠道变革之如何拓展电子商务渠道 How does the marketing channel change expand the e-commerce cha rmel palatial In the global industrial chain division mainly includes the research and development, production and marketing of three links, the three links together like a dumbbell, rd and marketing which is at both ends of the dumbbelL It is also the two most important and most profitable? At the moment, China produces the lowest profit margins because it does not have the advantage of rd and marketing. Marketing simply means selling the right product to the consumer in the right place at the right price. Four of these are marketing 4P, Product Product, Price Price, channel Place, Promotion Promotion. The right place is our marketing channel? How enterprises establish their own effective marketing channel is one of the key elements of marketing success and competitiveness? In todays world, the only constant is change? The same is true of marketing channels? Competition for traditional channels has intensified. Where does the business go? The current domestic marketing channels in general can be divided into five types, also known as the five channel theory, which means any a enterprise marketing have five pathways? Category 1: traditional channels, ineluding shopping malls, supermarkets, wholesale markets, specialty stores, etc? Category 2: group-buying gift channel, which mainly deals with group purchase purchase of various units, is a more invisible channel; Category 3: TV shopping channel; Category 4: direct marketing channel; Category 5: e-commerce channels? Most businesses focus on traditional channels? It has also led to the traditional channel being the most competitive channe 1. As a new channel, the convenience and efficiency of e-commerce channels will be the most promising channel for future marketing channeL Along with the rapid development of Internet, people increasingly close contact of the life and the Internet, e-commerce has been developed rapidly in China, people，