罗兰贝格荷兰石帽油swot分析.ppt

Fu?zeile Sector Sketch and SWOT Analysis of the Dutch Oil Sector– Final Presentation –Dutch Ministry of Economic AffairsOil Division The Hague, 3rd February 1999 A conflict appears to be emerging between the traditional Dutch economic strengths and more recent environmental concerns Contents A. Extracts from Sector Sketch The Dutch oil industry has traditionally been strong and internationally orientated Each sector in the oil industry faces important issues affecting its competitive position B. Feedback from oil and chemical company interviews Environmental and clean-up regulations were central to views expressed by most interviewees All interviewees recognised the ‘World Class’ infrastructure of Rotterdam, although there are three major contentious issues Pressure for rationalisation is likely to coincide with timing of investment to meet future fuel specifications C. SWOT Analysis C.1. Strengths The Dutch oil sector is large and well concentrated, accounting for 9% of EU refining capacity (compared to 4.5% consumption) All elements of the oil sector are closely integrated This integration is supported by world class infrastructure The Dutch ports, particularly Rotterdam, benefit from advantageous locations C.2. Weaknesses Overcapacity has led to low profitability in the Dutch oil sector and increasing pressure for rationalisation Of the Netherlands refineries, only Shell and Esso have the up-grading flexibility to meet future demands with only limited investment In addition, the Netherlands attempts to lead rather than go with European environmental legislation The cost of clean-up regulations in Rotterdam is distorting the incentives for the oil industry to release unused land Government policy is seen to focus solely on Rotterdam, partly as a consequence of Main Port Policy There are opportunities for new businesses or substantial extensions to existing activities Overcapacity is a long-term problem that needs to be addressed by industr