微软企业分析及地未来战略分析.doc

Group: 29 Microsoft Page PAGE 11 of NUMPAGES 27 EBU6402 Group: No.29 Date of report: Dec 7th 2013 Group Members: Zhang Cong 120720798 2012212814 Shen Hao 120720710 2012212806 Chen Yifan 120720709 2012212805 Wen Yunhan 120710628 2012212797 Yang Tingting 120720846 2012212819 Shen Jiayang 120720835 2012212818 Zhang Guangrui 120720639 2012212798 Report Word Count: 3484 Table of Contents TOC \o 1-3 \h \z \u HYPERLINK \l _Toc209418192Summary of Responsibilities PAGEREF _Toc209418192 \h 3 HYPERLINK \l _Toc209418193Individual Member Contribution: Zhang Cong PAGEREF _Toc209418193 \h 3 HYPERLINK \l _Toc209418194Individual Member Contribution: Shen Hao PAGEREF _Toc209418194 \h 3 HYPERLINK \l _Toc209418195Individual Member Contribution: Chen Yifan PAGEREF _Toc209418195 \h 3 HYPERLINK \l _Toc209418196Individual Member Contribution: Wen Yunhan PAGEREF _Toc209418196 \h 3 HYPERLINK \l _Toc209418197Individual Member Contribution: Yang Tingting PAGEREF _Toc209418197 \h 3 HYPERLINK \l _Toc209418197Individual Member Contribution: Shen Jiayang PAGEREF _Toc209418197 \h 3 HYPERLINK \l _Toc209418197Individual Member Contribution: Zhang Guangrui PAGEREF _Toc209418197 \h 3 HYPERLINK \l _Toc209418198Introduction 4 HYPERLINK \l _Toc209418199Backrgound to an Entrepreneurial Business 4 HYPERLINK \l _Toc209418201Evaluate the Entrepreneurial Perspective 5 HYPERLINK \l _Toc209418201Comapany Analysis(including SWOT) 6 HYPERLINK \l _Toc209418201Strengths Analysis 6 HYPERLINK \l _Toc209418201Weakness Analysis 8 HYPERLINK \l _Toc209418201Opportunity Analysis 8 HYPERLINK \l _Toc209418201Threat Analysis 9 Marketing AnalysisHYPERLINK \l _Toc209418201 11 HYPERLINK \l _Toc209418201Target Market 11 HYPERLINK \l _Toc209418201Competitors 14 HYPERLINK \l _Toc209418201Competitive Advantage 18 Financial Analysis HYPERLINK \l _Toc209418201 21 HYPERLINK \l _T