绿地淮安项目全案策划报告.pdf

前 言言 ：从从 ““超现实诉超现实诉诉求诉求””→““务虚诉求务虚诉求””→““务实诉求务实诉求””。 ，也是房地产策划理念更新的必经历程程。 人还停留在 “务虚”的策划层面时，太平盛世率先引入入 “务实”的策划理念。我们从 “区域价值 “、 “地 景观价值”等方面开始，逐个诉求；从 “一草一木均均很珍贵”、 “一砖一窗、电梯、配套，甚至一个门把 出的 “鲜明”主诉求点，对市场目标客群进行定点狙狙击! ，绿地淮安项目两个地块可进行 “务实”诉求的卖点有有哪些呢？发展商绿地集团首次进入淮安 “务实”的 ““务实务实””的操作策略和推广节奏如何进行呢的操作策略和推广节奏如何进行呢？？让我们带着这些问题让我们带着这些问题，开始出发吧开始出发吧…… ······························································································ 地块 “务实”的区域、地段价值································································ ·················································································· 目SWOT分析··················································································· 型项目分析···················································································· 目客层分析···················································································· 发展商 “务实”的可诉求价值·································································· 地集团背景实力诉求············································································ 地企业文化价值诉求············································································ 地集团、绿地企业文化与淮安市场的融合···························································· 项目本身 “务实”卖点及操作实务······························································ ··································································· 淮安项目案名建议··············································································· 体系制定的思路················································································· 地淮安项目整合推广重点部署······································································ 重点························································································· 的主诉求点···················································································· 诉求点的运用策略及推广节奏的把握···························································