北京orn公司发展战略研究工商管理专业论文.docxVIP

AbstractTitle：Research Abstract Title：Research on the development strategy of the ORN Company China’S CBM(coal-bed methane)resources reserves is very large．countries have attached great importance to the development of CBM industry,CBM resources exploration and development in the period of¨1 l th five．year plan¨． ¨twelffia five·year¨period get the development by leaps and bounds．With the Action Plan for CBM exploration and development，’’20 1 5 National Energy Board issued proposed CBM exploration and development in the”Thirteen Five”development goals，CBM industry will soon celebrate new market opportunities and challenges． As a high technology company in the field of CBM，ORN companies obtain rapid development in the past period，but due to the rapid expansion brought about chaos management is gradually revealed．Under the pressure of the reform and development，ORN companies must consider how to break through the dilemma，to achieve steady development in the industry． This thesis by ORN as analysis object，according to the enterprise strategy theory,using the PEST model，five competitive model and value chain model and SWOT model analysis method，on the basis of the external environment and internal value chain analysis summarizes the company’S extemal opportunities and threats as well as their own advantages and disadvantages， to eventually become the company development strategy direction，and drew up in research and development management，project management，operations management，marketing as the core of strategy implementation measures and security system，to solve the problem of reform and development of the company to provide a train of thought． Keywords：CBM Exploration and Development Development strategy 3 万方数据 目 目 录 1自者论 ．6 1．1选题背景 6 1．2选题的意义和目的 ．．7 1．3理论依据 7 1．3．1企业战略的层次 ．．7 1．3．2企业战略的主要分析方法 ～8 1．4研究的方法和内容 。11 1．4．1数据调研和材料收集 11 1．4．2数据材料的分析整理 11 1．4．3研究的内容 11 2外部环境分析 ．。12 2．1 煤层气行业经营宏观环境分析 12 2．1．1政治和法律环境分析 12 2．1．2经济环境分析 13 2．1．3社会文化环境分析 18 2．1．4技术环境分析 19