gx新闻网发展战略研究工商管理专业论文.docxVIP

GUANGXI GUANGXI NEWS NETWORK DEVELoPMENT STRA，rEGY RESEARCH ABSTRACT Along with the Chinese economy enters the new normal，transformation and upgrading of traditional manufacturing， and national vigorously promote the development of cultural industry， media industry has win a major development oppommity．Wim the maturity of Internet technology， Internet and deep collection of all levels of social and economic life， constantly refresh the social each industry formats，profoundly changing the pattern of the media industry at the same time．The spread of the network media gradually from the simple platform become combines content， relationships， services in one integrated system． Internet has appeared oligarch competition，in the”platform”for the king and of the Internet under the rules of the game， a single product，profit model of the single， rigid news website obviously can not adapt to the fierce market competition， both influence of dissemination of news and advertising share， ale subject to severe impact fxom commercial web sites．In this paper，under the above background，the internal and external environment of the survival of Guangxi news system analysis，to explore from the system within the media market development strategy in the transformation of Intemet companies．This paper tries to the strategic management theory and media practice combining with the study， through Guangxi news case study for the development of network media in the new situation． This article mainly to enterprise stmtegic management theory as the guiding ideology， using strategic analysis tools，combined with the actual situation of Guaugxi news，in-depth analysis Was carried out on the interior and exterior environment of Guangxi news，puts forward the overall strategy of diversified development．Basic framework of the thesis is mainly divided into five parts：the first part is introduction；The second part of the external environment analysis of the Guangxi news；The third part of the internal environ