体验商务英语第二册Unit12Products.ppt

D Find words or phrases in the text which mean the following. Introduction (paragraph 1) launch To try hard to sell a product by advertising or other activities (paragraph 1) Each year (paragraph 1) To say that something is particularly important (paragraph 2) Person in charge of a particular area (paragraph 2) Improved (paragraph 2) Money received from selling goods (paragraph 3) Firms that are owned and run by all the employees (paragraph 4) promote annual emphasize regional manager picked up revenue co-operative E Answer these questions. 1 What are the most important qualities of the new kiwifruit? 2 What methods can companies use to promote new food products? 3 The article says ‘… sales picked when the gold fruit became available’. At what time of the year do sales of the following pick up in your country? a) toys b) ice cream c) cars d) greeting cards Gold, hairless, sweeter, more attractive to Asian tastes. TV advertising, tastings in supermarket, free samples, free recipes with the product, getting the food served in restaurants etc. 1. Use of Passive Passive voice is used when the focus is on the action. It is not important or not known, however, who or what is performing the action. e.g. My bike was stolen yesterday. A mistake was made in packing your order. 2. Form of Passive Subject + finite form of to be + Past Participle e.g. An agreement has been reached in the negotiation. The issue is being discussed at the meeting. Delivery will be arranged 3 days after the purchase. 3. By- phrase is used to introduce who performs an action. eg. The article is written by an American journalist. The building is designed by a French engineer. The bridge was built by Chinese workers. Paper was invented by Chinese in ancient times. A Use the table below to make passive sentences. For example, Diamonds are mined in South Africa. Diamonds Coal Copper Oil Semiconductors Microchips El