萧山区坎山镇七夕文化创意园专项旅游策划.pdf

浪漫七夕节·祈福地藏寺 ——萧山区坎山镇七夕文化创意园专项旅游策划 项目名称 萧山区坎山镇七夕文化创意园专项旅游策划 委托单位 萧山区坎山镇人民政府 编制单位 浙江旅游科学研究院 浙江旅游职业学院 项目负责 徐云松 教 授 浙江旅游科学研究院副院长 浙江旅游职业学院副院长 项目顾问 释光泉 杭州灵隐寺住持 杭州市佛教协会会长 项目执行 吴伏海 原江南游报社总编 祝晓乐 杭州嘉汇广告有限公司 董事长 胡 敏 副教授、博 士 章 笕 讲 师、规划师 陈友军 讲 师、规划师 汪 亮 园林设计师 编制时间 2009.04-2009.12 目 录 一、背景：项目概况 ·························································································1 （一）项目名称·························································································1 （二）项目位置·························································································1 （三）项目范围·························································································1 （四）项目核心诉求···················································································2 二、分析：七夕文化创意园的基质分析·································································5 （一）七夕文化创意园地脉与文脉分析···························································5 （二）创意园发展条件分析··········································································9 三、定位：七夕文化创意园的未来之路································································14 （一）开发定位························································································14 （二）形象定位························································································15 （三）市场定位························································································16 四、蓝图：七夕文化创意园的项目设置································································19 （一）布局原则························································································19 （二）空间结构························································································20 （三）项目设置 ························································································21 （四）基础设施策划············································································