大唐集团公司发展战略研究工商管理专业论文.docxVIP

STRATEG STRATEG l C RESEARCH 0N CH I NA DATANG CORPORAT l 0N ABSTRACT At presem，China’S power production and consumption growth is slow．The power industry reform gradually deepening．Operating power companies facing a new situation．In such an environment，This article studied the China Datang Corporation’S development strategy．It based on factsy,used scientific tools and methods to analyzed the problems encountered in the development of ente印fise，and to find effective solutions of problems，to develop the company’S long—term development strategy and strategy implementation safeguards，help the company adapt to complex environments， sustained，steady and rapid development． Firstly,the article introduced the basic situation of Datang Corporation，summed up the advantages of Datang Corporation，through the analysis of its resources and capacity analysis．At the same time，the company has some disadvantages in some aspects，such as group management，sustainable development，the proportion of clean energy,the profitability of the main business，scientific and technological innovation， marketing capability and SO on．After the qualitative analysis，the article analyzed the advantages and disadvantages within the group，By IFE matrix．Secondly,the article analyzed the macroeconomic environment in which Datang Corporation，using PEST analysis．Analyzed the industrial environment，using of Porter’S Five Forces Model．Quantify the results of the analysis of external environment，by EFE matrix．The results showed that the future development of the company should avoid the threats of national macroeconomic growth slowdown，energy saving pressure，electricity market faster,tariff cut，local electricity production capacity surplus，Power industry talent shortage and other factors threaten，At the same time，the company should also make full use of bidding，large consumers direct purchase of electricity,coal industry downturn，the intemational power industry development， II 万方数据 clean clean energy generation