企业持续营销力系统研究技术经济与管理专业论文.docxVIP

AbstractABSTRACT Abstract ABSTRACT With marketing environment becoming more and more complex and with the globalizing situation being aggregated，business is deeded into dynamic complexity marketing environment．In the dynamic complexity marketing environment，business can not maintain sustainability,if business is not supported by sustainable marketing competence．Business sustainable marketing competence is correlated with business sustainable grows．At present，much research is mainly concerned with core competence and relationship theory in order to maintain business sustainable grows．But research Oil the enterprise sustainable marketing competence is abstract． Therefore，this paper proposes system research on the enterprise sustainable marketing competence．This paper includes six parts． First，base on the concept of marketing and marketing competence，this article proposes the concept and analysis the characteristics of the enterprise sustainable marketing competence．This paper analysis the distinction and relationship between the enterprise sustainable marketing competence and many theory,such as core competence，dynamical competence，sustainable marketing，marketing Concept。This paper builds the relationship mode between enterprise sustainable marketing competence and business sustainable growth，and gives many assumptions，Then, using a sample of almost 100 Manufacturing enterprises，the results of the variance analysis and the regression Analysis identify that a substantial positive of enterprise sustainable marketing competence on business sustainable growth． Second，Base on system theory，this paper gives the concept ofthe enterprise sustainable marketing competence system and the system architecture mode of enterprise sustainable marketing competence and analysis the NoNmear relationship and arcNtecmre ofthe sub systems such as maNetmg culture competence，marketing intelligence competence，strategic positioning competence，production and marketing integration competence