北京医疗旅游发展中的政府行为研究旅游管理专业论文.docxVIP

Government Government Behavior on the Development of Medical Tourism in Beijing Yao Zhiwei ABSTRACT In recent years，rapid development of medical tourism and global medical tourism arrivals from million less than the last century 80’S year rose to the current more than millions of people each year，medical tourism every year for the giobalization of value has reached hundreds of billions of dollars，．and to increase 30％annual rise，in 20 1 3 accounted for about 1 4％of the global tourism industry，the overall size of the economy． Beijing medical tourism industry is in the initial stage，there are small scale，slow development，market confusion，the Beijing municipal government play a leading role tO be addressed；through the literature related to aCCeSS to domestic and foreign medical tourism and government behavior，clear the purpose and significance of the study，establishes the research content，method and technical route；identified with the literature research method，field survey method．questionnaire investigation method and theory analysis and empirical research combined to study the behavior of the government in the development of medical tourism in Beijing． In recent years，the rapid development of medical tourism，through systematic theoretical research from the last century 80’S year million less than the global medical tourism，medical tourism and government behavior to clarify the relationship between the two，clear the”medical tourism”concept．characteristics and the industry chain，to find out the existing form，structure and operation rules of it clear’’；the concept and function of government behavior，the process of understanding the evolution；combined with the new public management theory,new public service theory，public goods theory,industrial integration theory and other related theory support， analysis between medical tourism and government behavior，the relationship of mutual influence each other-the government Can solve the contradiction of medical tourism activiti