基于信任的协同过滤推荐算法在电子商务推荐系统的应用分析管理科学与工程专业论文.docxVIP

优秀毕业论文 精品参考文献资料 A b A b stra ct A b s t r a c t W ith the rap id d eve lop m ent o f Internet and e-co m m erce，in fo rm atio n o v erlo ad in g beco m e s a serio us p ro b lem fo r th e e-co m m erce u ser . M ore an d m ore produ ct in form atio n gen erated in e-co m m erce m ak es it d ifficu lt for u sers to qu ick ly fin d their fa v orite p rod ucts.A t the sam e tim e, e-co m m erce co m p an ie s are faced w ith th e p ro b lem th at ho w to p ro v id e u sers w ith pro d ucts in tim e to im p ro ve sales. R eco m m en d atio n sy stem is an effective w a y to so lve such pro b lem .C o llab orative F iltering is on e o f the best an d w id e ly u sed tech no lo g ie s in reco m m end ation system ，it is also fac in g d ata sp arsity, co ld start, sca lab ility a n d o th e r is su e s . T h is article p ro po ses a T rust—b ased C o llabo rativ e F iltering a lg o rith m to so lve the data sp arsity p ro b lem o f the trad ition a l C o llab o rative F ilterin g alg orithm and im p ro ve the reco m m e ndatio n accuracy. T ru st can d escribe the re latio nsh ip b etw ee n users m o re accu rate ly ; tru st p ro p agatio n can co n n ect u sers th at o rig in a lly w ith o ut interactio n , use tru st a s th e sup p lem ent o f sim ilarity ca n alleviate the d ata sp arse p rob lem o f trad itio n a l co llab orative filtering re co m m en datio n a lg o rith m and im p ro v e th e p red ictio n accu racy o f re co m m endatio n sy stem . T h is artic le d esig ns 3 exp erim ents u sin g the c lassic data sets to verify th e v a lid ity o f th e a lgo rith m . E x p erim ents sho w that T ru st-b ased C o llaborative F iltering a lg o rith m can a llev iate the d ata sp arsity pro b le m an d im pro ve the reco m m end atio n accu racy. A t last, the article u ses th is algo rith m in A A b s tra ct the d e sig n o f、reco m m end atio n m o d u le o 「 am o n lin e