浅谈我国自驾游的开发策略与发展趋势毕业论文.doc

PAGE 唐 山 学 院 毕 业 论 文 论文题目：浅谈我国自驾游的开发策略及发展趋势 专科教育部 专科教育部 09涉外2班 系 别：_________________________ 09涉外2班 吕盟盟 班 级：_________________________ 吕盟盟 张巍巍姓　 　名：_________________________ 张巍巍 指 导 教 师：_________________________ 20 浅谈我国自驾游的开发策略与发展趋势 摘 要 自驾车旅游是近年来我国新兴的旅游方式，以自由、灵活、个性化等突出特点被旅游者接受和喜爱，它的兴起有深刻的社会与经济原因。随着自驾车旅游者的增多，自驾游市场已具规模，越来越多的旅行社、汽车俱乐部、汽车租赁公司看好并涉足这一市场的开发。目前，我国尚缺乏自驾游的相关理论研究和市场操作经验，开发主体大多照搬国外业务模式，没有形成适宜中国自驾游发展的开发思路，市场与产品开发层次较低。通过对我国自驾游的概念、内在成因、特点等基础性研究，浅谈自驾游的发展趋势，指出自驾游市场存在的问题，并且提出解决问题的对策，以促进自驾游的发展。 关键词：自驾车旅游 自驾游市场 开发策略 发展趋势 对策 A Review of the Research about Self-help Travel Abstract Drive tourism is a newly emerged form of tourism in China during the past several years. With deep social and economical reasons for its rise, drive tourism is accepted and favored by tourists because of its freedom, versatility and individuation. As the population of drive tourists grows, the market for drive tourism has already established its scope. As a result, more and more travel agencies, automobile clubs and car rental companies start joining in the exploration of this market. Currently, relevant theories and marketing experiences about drive tourism are still limited in China, so that most explorers just copy directly the foreign business modes, and a proper exploration procedures and mode for me development of drive tourism in China is still yet to be established. Current market and product exploration still remains in the junior level. On the development trend of traveling by car through the concept of intrinsic causes, characteristics, and other basic research to drive and travel in China, pointed out that the problems of traveling by car market, and proposed solutions to this problem, in order to promote the development of traveling by car Key words: Self-help travel; the Zijia market; development strategy; development trend ; countermeasures目 录 TOC \o 1-3 \h \z HYPERLINK \l _Toc136751947 1 引言 PAGEREF _