垂直类微信公众号她生活推送内容分析新闻与传播专业论文.docxVIP

CONTENT CONTENT ANALYSIS OF PROFESSIONAL WECHAT OFFICIALS ‘HER LIFE， ABSTRACT Since 2012，on—line Wechat official accounts fast development have impacted on the way peopIe of reading habits and access to information，numbers of various public official accounts also makes the way people read more fragmented，which costs time and more attention to focus．The audience have been tired of general and normal information which could obmined in every channel and copied content，these phenomenons all lead to the rising and popularity of new type of professional Wechat accounts，which ale also called vertical accounts based on providing the professional information of certain area．Professional Wechat accounts featured of its unique and specific targeted audience and original content,as result，they could obtain valuable information they think quickly and easily．This thesis selects the New i-median((Her Life))，which is more successful in development and operation，as the case．Through the methods of analysis． content analysis，references analysis ect．，This study summaries the features of Her Life))in content strategies Besides，this study defines the influence of content selection of((Her Life))in operation efiect： the increasing number of users，interactivity and social effect．It shows that”《Her Life))”has the advantages and disadvantages in its operation strategies the professional account．This thesis summaries the meaningful and constructive methods to the development when i-medians COnduct wechat professional official accounts．((Her Life))creative content selection and unique audience target strategies provide experiences for original business modules of the rest account which concentrated on original and professional content，and summarize the experience of improvement of popularity and creativity． KEYWORDS：Wechat professional official accounts；i-media；content analysis；”her life” 万方数据 目录j者论 目录 j者论 ． ． ． ． 6 (一)研究背景 6 (二)研究目的及意义 6 (三)文献综述 ．6 (四)研究思路与研究方法 8 一、《她生活》微信公众号功能及定位 一9 (一)