wf公司餐饮服务项目商业计划书工商管理专业论文.docxVIP

的是上班族和学生这两个消费群体，以外卖送餐的形式，利用网络、自媒体和 的是上班族和学生这两个消费群体，以外卖送餐的形式，利用网络、自媒体和 现有的公共平台，为他们提供健康可口、干净卫生、方便快捷的菜品，解决日 常的饮食问题。 随着公司的发展，将会选择开设实体店铺，逐步建立并完善自己的网络营 销平台，扩展周边业务，以打造区域服务平台为进一步的目标。 关键词：快餐；外卖；商业计划书 万方数据 AbstractIn Abstract In recent years，due to the economic crisis，the financial crisis caused by the economic problems of China has continued to influence，China’S manufacturing，real estate，and many other industries，the form is still not optimistic，but China’S food and beverage market has developed rapidly,which performance is the most prominent of the number of fast food and other popular dining． After SO many years of development，Chinas catering industry has begun to shift from the high-end catering to the popular food consumption．Chinese fast food the representative of the popular food，through the long·term accumulation，the market situation changes，and policy oriented and other factors to promote the rapid expansion of the stage，a large number of domestic fast food brands into the people’S sight，and rapid development． In this paper,the market environment，organizational structure，product characteristics，product characteristics，marketing strategy and financial measurement of the food and beverage companies are described．The difficulties and advantages of the project are analyzed． For some entrepreneurial experience，whether you have the conditions of entrepreneurship is the main factor to decide the SUCCESS or failure，but the analysis entrepreneurial experience and methods of others，from draw lessons，analyze the influence of environment for entrepreneurship，find out the advantage to promote， identify weaknesses to find ways to avoid，this could reduce their time of trial and error,the opportunities for entrepreneurial is greatly increased．The business plan is an indispensable link in the project before the official operation． This plan first analyzes the macro environment of the domestic economy and the background of the restaurant industry,analyzes the economic situation and