房地产项目建设管理的研究与应用建筑与土木工程专业论文.docxVIP

AbstractWith Abstract With f-ocus of construction procedures，this thesis studies how to enhance and promote the management of real estate project，and how to apply corresponding strategies to practice．This t11esis discLIsses the pro。management and the construction management of real estate project， the relationsllip between the management and the promotion of real estate project，the relationship between real estate project management and housing management， and two element§ imponant to real estate project management： efIfective communication and human resources．This thesis also diagnoses the disadVantages of some real estate projects that currently being carried out．This thesis ends with looking f-orward to the prospects of real estate project management future． 0ur country’s economy has been greatly deVeloped since the reform and open-door pol icy was adopted．Our country has also bene行ted from being member of WT0：many矗3reign trade barriers have been destroyed， national economy enjoys promising f．uture， and people’s ljVing standard has been enormously improVed．All these mean that the real estate industry may be faced with all sons of new demands and needs．To satisf-y these new delllands and needs，eVery real estate company 111ay adopt strategies such promoting buildings with their own distinctiVe features，buildings with lower costs，or buildings with higher quality，creating famous brand name by adVertising，promotion and forth，and enhancing the quality of management．Of these strategies，the last is especially inlFluential to real estate company’s chances of existence and deVeIopment，ensuring the quality of real estate project． The aim of this thesis is to help deVelop the f．ocus competence of the company the author is working f．or by studying efIfectiVe strategies of improVing real estate project management and adopting them for the company’s own projects．By doing so，the author could contribute to the company’s deVelopment．Also，it is suggested that real estate enterpri