蒙牛公司介绍.pptxVIP

蒙牛 从优秀到卓越 Mengniu From Good to Great;;;增长率行业第一NO.1 growth rate of industry ;;;;UHT;满足不同人群从营养到休闲的不同需求 Meet the different needs of different groups of people, from nutrition to leisure 不断丰富的牛奶矩阵，提升国民健康 Constantly enrich the milk matrix, to enhance national health;液体奶已连续6年保持中国市场份额第一 Liquid milk has maintained the NO.1 market share in China for six consecutive years;低温品类竞争激烈，本品与竞品并驾齐驱 Low temperature category is highly competitive, and we keep pace with competitors;;冠益乳是全国高端功能酸奶第一品牌，且是低温品类第一支健字号产品 Guanyiru is the first brand of China premium functional yogurt, the first branch of the Health product in low temperature category ;22城市大卖场前10名品牌销售额份额走势;04年上市第一款儿童牛奶：未来星 05年上市第一款高端牛奶：特仑苏 06年上市第一款常温??粒牛奶：真果粒 07年上市低温乳酸菌饮料：优益C In 2004 launched the first children’s milk: Weilaixing (Future Star)In 2005 launched the first premium milk: MILK DELUXEIn 2006 launched the first normal temperature fruit milk: Zhenguoli In 2007 launched the first low temperature of lactic acid bacteria milk drink: Youyi C;特仑苏自上市以来，份额决对领先，引领高端市场的发展 Since MILK DELUXE launched, the market share is absolutely leading which leads the development of premium market;品牌;未来星品牌份额持续提升 The market share of Future star continued to improve ;;;阳光 Sunshine 高尚 Nobility 责任 Responsibility 创新 Innovation