互联网背景下的w公司战略转型研究工商管理专业论文.docxVIP

首都经济贸易大学硕士学位论文 首都经济贸易大学硕士学位论文 《‘‘互联网+”背景下的w公司战略转型研究》 ABSTRACT ”Internet+”IS a new model that the government wanted to promote．After the developed at top speed for these years，Intemet has impacted to all aspects of the enterprise production and management，and bring a new changes for the entire industry or the whole society too．In the context of the china economic slowdown，it will provide new growth engine for all industry of life the whole community．Of course，the‘‘Interact+’’for W company in the enterprise network security industry has also brought new opportunities and challenges． In this paper,the W company will be as the object in the enterprise network security market，combined with W companys actual and enterprise network security market is generally faced with the bottleneck，in-depth study of the combination of ”Internet+’way to carry out the strategic transformation．Traditional enterprise network security industry is facing many problems，such user and enterprise communication iS not smooth，because buyers are not users and users for the product experience feedback is not active，the user’S promotion costs are too high and very easy to lose，product reputation，etc．．These questions using the Intemet+way to transform the enterprise call have a great effect，and even fundamental reform． This paper analysis status before and after the W company“Interact·”and the pros and cons of thereformation，from the multiple angles of enterprise strategy,product research and development system，market sales system in-depth．For the enterprise network security market，it also has reference significance． At the same time，because W company is a rapid development of small and medium sized company,in the early development of the business after the rapid development of bottlenecks，is a more common phenomenon of the company development．W companys successful transition to a lot of small and medium．sized Enterprise Inc to break through the bottleneck and once againto achievehigh speed growth pr