普华永道关于移动行业的趋势分析解析2资料.pptVIP

The Declining Cost of Enabling Technology Customer Transaction Costs Are Declining With The Web The Business Model Has Changed Considerably The Customer Interaction Value Model Has Inverted The Soft Underbelly of Established Corporate Infrastructures Customer Relationship Management A Company’s Brand Is The Aggregation Of All Customer Experiences A Company’s Brand Is Now Dependent On All Customer Experiences The Customer Investment Framework Proactive Up-Selling And Cross-Selling By Life Stage Customers Must Be Managed For Profitable Behavior The Web Is Fast Becoming The Critical Customer Inte