广告翻译培训课件(ppt).pptVIP

广告翻译;;广告;广告的语言特点;1.词汇特点;;Generation Next; Ask for more.;The taste is great.;(2)创新词汇，突出产品的新、奇、特。;;;(3)活用词汇，生动形象。;雷达牌驱虫剂 ：蚊子杀杀杀！！！; born to run.;2.句法特点;A diamond lasts forever. (De Bierres);可口可乐：饮可口可乐，万事如意;The taste is great.;Youre worth it!;(2)祈使句，增强感召力。;Make yourself heard;Come?to?where?the?flavour?is--Marlboro?country．;雪碧：服从你的渴望;雀巢冰激凌：尽情享受吧;;(3)省略句，短小有力。;;麦斯威尔咖啡：滴滴香浓，意犹未尽;;（4）并列句多，平行结构，加深印象。;No?business?too?small,?no?problem?too?big.?;;（5）否定句少;;You cant beat the feeling!;（6）套用习语;;;3.修辞特点;;双关（pun）;押韵（rhyming）;谐音;广告英语的翻译原则 ;活用词汇;谐音;;祈使句;简洁短语;双关; born to run.;;押韵;比喻;文字游戏—（??）回文;四字译法;;;;