国外咨询公司对Facebook的分析.pdf

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Facebook: the “social media” revolution A study and analysis of the phenomenon Paris, October 3rd 2007 03.10.2007 – Facebook study This work is licensed under the Creative Commons Attribution- NonCommercial-ShareAlike 3.0 Unported license. To view a copy of this license, visit /licenses/by-nc-sa/3.0/ or send a letter to Creative Commons, 171 2nd Street, Suite 300, San Francisco, California, 94105, USA. 03.10.2007 – Facebook study 2 Summary Facebook: key facts and figures Facebook revenue model Measuring social media: 2 business cases University students: exchange and collaborate Bloggers: communicate and get feedback Conclusion 03.10.2007 – Facebook study 3 Summary Facebook: key facts and figures Facebook revenue model Measuring social media: 2 business cases University students: exchange and collaborate Bloggers: communicate and get feedback Conclusion 03.10.2007 – Facebook study 4 History In February 2004, Facebook was created by Mark Zuckerberg (with Dustin Moskovitz, Chris Hughes and 2 other Harvard students) Initially, the membership was restricted to students of Harvard University, and subsequently expanded to other US and Canadian co

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