迪斯尼主题公园落户上海对smg动漫板块影响的研究传播学专业论文.docxVIP

A b A b s tra C t S h a n g h a i D isn e y th e m e P a rk P roje et fo rm a lly a P P ro v e d b y C h in e se g o v e rn m e n t o n N o v e m b e r 4 ，2 0 0 9 . S h a n g h a i w a s o ffie ia lly in e o rP o ra te d in to D is n e y ‘5 th e g lo b a liz a tio n te rrito ry . T h is h u g e e v e n t a b s o lu te ly w ill b rin g g re a t in flu e n e e s u P o n o n d o m e s tie a n im a tio n in d u s try . S M G ， a s th e le a d e r o f S h a n g h a i a n im a tio n in d u s try ，w ill m e e t D is n e y d ire e tly a n d e o m P e te w ith D is n e y in th e s a m e m a rk e t. T h e P a P e r a n a ly z e s th e in flu e n C e S u P O n O n S M G a n im a tio n in d u s try . F irs t， S h a n g h a i D is n e y th e m e P a rk b rin g s d e v e lo P m e n t o P P o rtu n itie s to S M G . S h a n g h a i D is n e y th e m e P a rk e x P a n d s th e e a P a e ity o f a n im a tio n m a rk e t. S h a n g h a i D is n e y th e m e P a rk fo re e S M G a n im a tio n in d u s try u P d a te h im s e lf q u ie kly 50 th a t to s u rv iv e a n d d e v e lo P . S M G ea n m a ke fu llu se o f th e P roje et to im P ro v e th e in flu e n e e s o f h is e h a n n e l. S e e o n d ，S M G e a n d e v e lo P th e m s e lv e s O n P ro d u C t re s e a rC h a n d d e s ig n b y le a rn in g a n d a b S O rb in g fo rm th e e x C e lle n t m a n a g e m e n t e x P e rie n e e s o f D is n e y . H o w e v e r，D is n e y b rin g s P re s s u re a n d th re a ts to S M G . F o r in s ta n e e ，D is n e y w ill m a k e m o re s e rio u s o n a u d ie n e e d iv e rs io n ，w h ie h 15 th e m o s t im P o rta n t re s o u re e to th e m e d ia . M o re o v e r，S M G w 111 b e s u rfin g fro m m o re e a P ita l P re s s u re . A n d ，S M G 15 fo re e d to ra is e e o s t o