从mfa向atc的演化市场变化及企业对策工商管理专业论文.docxVIP

!!!竺!!!堕塑!! !!!竺!!!堕塑!! 丛塑垒旦垒堡堕堡些!立塑壅垡墨垒些翌型 y ．it 4 摘要 7021， 厂 ／ ～ f本文分析了《纺织品服装协议》(ATe)取代《多种纤维协定》 (MFA)JNa引发的国际纺织品市场变化，并实证评估了世界主要纺织品 出口国的国际竞争力状况，提出了我国目前和末来的主要和潜在的 竞争对手；并从行业、产品、企业二二个层次实证分析了我国各类纺 织企业的国阮竞争力，重点研究了入世取消配额给我国企业带来的 机遇和挑战I详细讨论了我国企业在国际竞争力方面存在的问题及 若干有关出臼营销方面的改进方法。分析表明ATC将导致影响纺织 品国际竞争力的因素发生变化，引发国际纺织品贸易利益再分配； 取消配额限制后，会山现其它非关税壁。国际纺织品贸易不会在ATC 到期后变成自由贸易，但会比现在更透明、更自由；虽然我国纺i：}{ 品服装的国际竞争力在世界上很强，但ATC给我国纺织不同的行业、 产品、企业带来利益是不相一致的，我国企业将面临来自发达国家 和更具成本优势的发展中国家企业的竞争、面l临国际尉内市场的竞 争、并受到绿色壁垒和区域自由化等挑战，所以国际纺织品贸易以 及我圈纺织品出口在过渡期内及以后相当长的一段时间内不会有较 大的增氏。本文研究认为设计开发和出口营销是我国企业国际竞争 力的弱项。最后，本文提出了迅速提高我国企业国际竞争力最有效 的、最直接的方法 强化企业出口市场营销能力的观点。 关键词：纺织品 贸易协议 出口贸易 竞争力 出门营销 !!!塑!!堕墼型 !!!塑!!堕墼型 丛塑兰塑竺竺堕塑些二立堑茎丝墨垒燮 Abstract The changes in international market in textiles and clothing resulted from WTO’S Agreement on Textiles and Clothing(ATC)which taken over from the Multifibre Arrangement(MFA)since 1995 is analyzed and the international competitiveness of textiles industry of main textiles export countries and regions are assessed through practical demonstrations Based on the result of calculations，the main competitors to our textiles industry now and in future are presented．The international competitiveness of our textiles enterprises are demonstrated by calculating Normalized Trade Balance or comparing the productivity on three levels of industry,product and enterprises．The opportunities and challenges of our enterprises arising from the phased—out removal of quota and entering into WTO are highlighted，as well as the problems occurred in our firms which effected on the international competitiveness and some methods how to solve them in export marketing are discussed in details The analysis shows that ATC will make a notable impact on the international competitiveness in textiles，from which will result in re—distribution of the global textiles trade benefits After quota restrictions of the international trade are supposed to eliminate，there may be other non—tariff barriers coming up．The int