传统行业商业模式再造——rv非竞争性战略联盟研究企业管理专业论文.docxVIP

传统行业商业模式再造叫V非竞争性战略联盟研究摘要 传统行业商业模式再造叫V非竞争性战略联盟研究 摘要 在理论界，从2004年安德森提出长尾理论以来，引起了社会各界对企 业商业模式再造的关注，随着W·钱·金教授和勒妮·莫博涅教授的蓝海战 略(2005年)以及北京大学光华管理学院王建国教授的1P理论(2007年5 月)更是掀起企业商业模式再造的浪潮，这些理论的出现都不同程度地改 变了企业商业模式再造理念，但相对于传统产业与虚拟的互联网产业两者 真正的融合还一直都无法实现，两者始终还是两条平行线。 首先，本文在归纳总结长尾理论、蓝海战略、1P理论、传统战略联盟 等理论的基础上，提出传统行业商业模式再造理念—二RV非竞争性战略 联盟的全新定义；其次，推断出R＆V非竞争性战略联盟的“N’’坐标分类 法，在此基础上把RV非竞争性战略联盟分为：营销型、嵌入型、长尾型 及创造型四种类型，并且对每种类型的概念、特征、利弊等情况作出详细 的分析；最后，总结出传统行业企业实施RV非竞争性战略联盟的条件、 步骤、保障及风险防范。本文的研究力争丰富完善R＆V非竞争性战略联盟 理论体系，笔者希望此文能够对RV非竞争性战略联盟的深层次研究起到 抛砖引玉的作用，对传统行业商业模式再造做出微薄贡献。 关键词：传统行业 商业模式再造 R＆V 战略联盟 I THE THE CoMMERCIAL MODE OF TRADITIONAL TRADE GIVES A NEW LEASE OF LIFE———-THE BRAND NEW DEFINITION OF RV NoN．COMPETITIVE STRATEGIC ALLIANCE ABSTRACT On the circle of theory,since Andersen proposed the long end theory in 2004， have caused the concern that the various circles of society give a new lease of life to enterprise’S commercial mode，rein in blue sea strategy of Professor Renee Mauborgne with W．Chan．Kim Professor(2005)And Peking University brilliance management college the 1 P theories of Wang JianGuo Professor (May of 2007)L谂the tide that enterprise’S commercial mode gave a new lease of life to especially,commercial modes such as nowadays popular B2B， C2C and B2C walking with reality recently,etc．have appeared at the same time， the appearances of these theories have all changed enterprise’S commercial mode and given a new lease of life to the idea in various degree，but still all unable to realize all the time to the traditional industry and fictitious real integration of the two of industry of Intemet，the two are still two pieces of parallel all the time． Firstly,This text is on the basis of summing up and summarizing theories Ⅱ such such as long end theory,strategy,1 P theory,traditional strategic alliance of blue sea,etc．，propose the commercial mode of traditional trade gives a new lease of life to the idea一一The brand—new definition of RV non-competitive strategic alliance；Secondly,infer竹N_appear