基于Wegmans的超市运营分析.pdf

基于Wegmans 的 超市运营分析 组长：寻 小组成员： 张 韩 李怡 谢曼 赵思 姜段 目录 目录 1. Wegmans超市概况 1. Wegmans超市概况 2. Wegmans超市特色体验 2. Wegmans超市特色体验 3. 超市成功因素分析 3. 超市成功因素分析 Wegmans Wegmans  Wegmans Food Markets, is a family-owned U.S. regional supermarket chain headquartered in Gates, New York,near Rochester. It founded in 1916.  Wegmans has 85 stores in the mid-Atlantic and New England regions, in New York, Pennsylvania, New Jersey, Maryland, Massachusetts, and Virginia. Wegmans Wegmans  Wegmans has appeared on Fortunes annual 100 Best Companies to Work For list since the list first appeared in 1998, and has ranked among the top 10 for eight consecutive years.  Food Network recognized it with its award for Best Grocery Store in 2007,and Consumer Reports ranked it the top large U.S. grocery chain in 2012and in 2014.  It was also profiled as part of Here Are The Jobs segment on MSNBCs Politics Nation on July 6, 2012. （Source from WIKIPEDIA) Wegmans超市的竞争优势——顾客特色体验 Wegmans超市的竞争优势——顾客特色体验 “美食+健康”引领潮流:差异化 1 1 价格标签的运用：食品价格 2 2 高品质的私有品牌：食品品质 3 3 4 信息自助亭：食品安全 5 4 5 其他特色服务:增值服务 “美食+健康”引领潮流 “美食+健康”引领潮流 Wegmans倡导“健康饮食，健康生 活”的方式，提出了“家庭替代餐”的 概念，即为消费者提供健康美味的 预制食品。 “美食能手”、“蔬菜教练”：向顾客 们展示各种蔬菜的做法，使顾客们