某集团企业文化评估及提升研究报告.docxVIP

摘 要 　　自从上世纪九十年代开始，企业文化越来越受到关注，对企业文化方面的研究也越来越多，关于企业文化理论的研究也越来越受到人们的欢迎。但是，国内外都没有对外贸行业进行专门的企业文化评估与再造研究。然而，不论是在国内还是国外，在外贸行业方面的企业文化评估和再造研究却没有进行过系统性的研究和整理。自2008年全球金融危机爆发以来，中国外贸经济发展面临着一个新的形势，如何推进外贸企业转型升级、提高软实力，就显得尤为总要。本文从企业文化的角度出发，就外贸企业如何适应时代变化，取得进一步发展来进行研究。本文通过以福建SY公司进出口面临的困境以及采取的方法为例，从而引出对外贸企业整个企业文化的评估与完善的前景。文章首先在企业文化上进行相应研究，并结合OCAI量表法进行评估进行分析，来奠定理论基础。其次，又通过员工满意度来辅助调查分析，在微观上进行更为细致的分析，从而可以得出当前外贸企业文化需要改进的方向和措施，以促使企业文化发挥更为有效的作用。第三，总结ＳＹ公司在进行企业文化培育的方向：一是不断增强团队的协调合作意识；二是调动团队成员的积极性。最后将个例的特殊性为整个行业的普遍性提供一个新的方向和路径，从而也是对OCAI在评估企业文化上进行的一次新的应用和时间。 关键词：企业文化，外贸企业，评估，OCAI量表法 Abstract Since the 1990 s, the enterprise culture is more and more attention, therefore, a lot of research on corporate culture more and more, research on corporate culture theory is becoming more and more receives peoples welcome. However, in terms of domestic, in foreign trade enterprise basic little research to enterprise culture. Since 2008, the outbreak of the global financial crisis, Chinas economy is more and more severe, economic development of Chinas foreign trade is facing a new situation. Therefore, we must take corresponding measures: on the one hand to low-end exports class gradually into the export of high and new technology, promote the transformation and upgrading of foreign trade enterprises; The other side, also want to continue to strengthen enterprise culture construction, enhance the soft power. This article from the perspective of corporate culture, foreign trade enterprise how to adapt to the era of change, make further development for research. This article through to the plight of the fujian SY company import and export, and adopt the method, for example, which leads to the foreign trade enterprise the prospect of the whole assessment and improvement of enterprise culture. This paper accordingly the research on corporate culture, combined with an OCAI questionnaire method to evaluate the analysis, to lay a theoretical foundation. At the same time, and through the employee satisfaction to a