某集团的战略管理论文.docVIP

国内图书分类号： 国际图书分类号： 西 南 交 通 大 学 研 究 生 学 位 论 文 ABC集团的战略管理 年 级 二○○四级 姓 名 　 廖 文 勇 　 申请学位级别 　　硕　　　士　　 专 业 工商管理 (MBA) 指 导 教 师 熊 件 根 　 二○○六年十月  Classified Index: U. Southwest Master Degree Thesis The Strategic Management of ABC Group Grade: 2004 Candidate: Liao Wenyong Academic Degree Applied for: Master Speciality: MBA Supervisor: Xiong Jiangen Oct.2006 摘 要 随着国内民营经济的迅猛发展，我国家族式企业己进入一个快速发展阶段，家族企业因其自身的优势在当前市场经济条件下占有一席之地，并呈现出积极的发展态势。 本文研究的主要内容就是国内某著名家族企业ABC集团的战略管理，着重分析了ABC集团的特点和阻碍其持续稳定发展的各种因素，并从企业战略发展的角度提出如何改进ABC集团的战略管理。 本文研究的主要思路是：首先阐述家族企业战略理论的国内外研究状况，从中确定本课题的研究理论和研究方法，随后，深入分析家族企业的优势和缺陷，并从ABC集团的发展历程出发，分析ABC集团目前所面临的困境，找出困扰ABC集团发展的原因；在对ABC集团进行困境的战略分析中，从内因和外因两个方面深入研究，采用BCG产业模型与SWOT分析法，分析ABC集团的优势、劣势、机遇和挑战；结合ABC集团的发展历程，选择合适的战略，采用系统平衡思想，并结合企业的文化发展，提出有效的战略管理方案；最后对ABC集团的战略管理有效地实施提出对策。 关键词：家族企业；战略管理；发展模式；企业文化  ABSTRACT Following with the rapid development of nongovernmental economy, the family firm has entered a fast developing stage. The family firm has played an important role and becomes more and more powerful because of its advantages. The content of this thesis has stated the strategic management of a famous family firm-ABC group, the characteristics of the group and the factors that affect the development of the group are discussed deeply and also a proposal was put forward on the strategic management for the ABC group from the point of view of enterprise strategic development. The relevant theory of strategic management for international and domestic family firm is described at the beginning of the thesis, the advantage and the weakness of the family firm is analyzed deeply, and the difficult position of ABC group is studied from two aspects: internal reason and external reason. Using BCG Framework and SWOT method, the strength, weakness, opportunities and the threat of ABC group are analyzed. Finally, combining with the development course of ABC group and its culture, a countermeasure is presented for ABC gr