并购整合理论及其在青岛啤酒的应用工商管理专业论文.docxVIP

中文摘要现阶段，我国企业的并购逐渐进入了高峰期，而随着高峰期的到来，有相当 中文摘要 现阶段，我国企业的并购逐渐进入了高峰期，而随着高峰期的到来，有相当 多的并购却以失败而告终，其重要原因之一就是忽略了并购后整合对并购效果的 决定性作用。因此，研究整合问题是提高并购成功率的关键所在。针对这一问题， 本文进行了详尽的探讨。 本文从并购的理论入手，阐述了并购的基本概念、并购的方式及其动因。详 细介绍了西方国家的并购浪潮及我国企业的并购实践，并分析了中外企业的并购 差异。针对并购后出现的一系列问题，从并购整合的内涵、功能、模式和主要内 容这四方面进行了深入地理论分析。 本文以青岛啤酒公司的并购整合为案例，将相关的并购整合理论综合运用到 青岛啤酒的并购实践中去。引用了啤酒行业、企业本身的统计数据和市场调查数 据，对整个啤酒行业及青岛啤酒公司的概况进行了介绍。回顾了青岛啤酒近几年 的．“高起点发展、低成本扩张的并购发展史，系统总结了青岛啤酒并购战略实 施的诸多要素在提升企业竞争力中的作用。着重探讨了青岛啤酒公司并购战略实 施中内部资源的整合问题，对文化整合、组织结构重组、人才培养、品牌整合、 资金管理进行了详细地分析。并对青岛啤酒公司并购整合战略实施的成果给予了 评介。本文最后对整个案例进行了总结并得出相应的启示。 关键词： 啤酒行业青岛啤酒整合企业并购 AB ABSTRACT In the current phase，the MA trend of the domestic companies has come into its peal(stage，and with that，there’ve been lots of merger activities ending up in failure． One of the important reasons is the ignorance of the critical influence of the integration stage on the final result．Thus，research on the integration is the key of improving the Success ratio of merging．This article focuses on this point． This article explains the theories of integration first，and then expatiates the fundamental conceptions，methods and initiatives of integration，and introduces the merging activities in western countries and the practice of the domestic enterprises， and analyzes the difference between the merging activities in western countries and those in China，and by focusing on a series of problems happened after the merging，it emphasizes on the 4 aspects including the connotation，functionalities，patterns and contents of the integration activities． This article comes up with the instance of Tsingtao Brewery Co．，Ltd applies the theories into the merging activities taken by Tsingtao Brewery Co．，Ltd．It also refers to the survey feedbacks used in the beer industrial，introduces the overall situation of the entire beer industrial and Tsingtao Brewery Co．，Ltd looks back into the merging and acquisition histories featured with‘Development from a higher point and expanding at a lower cost’of Tsingtao Brewery Co