2015年网络营销和电子商务展望.pdf

A Digital Update, By The Numbers Local Online Advertising Conference 2015 Gian Fulgoni Co-Founder Chairman Emeritus comScore, Inc. © comScore, Inc. Proprietary. Topics The Rise of the Digital Omnivore Update on Digital Commerce A New View of Online Advertising The Future of Digital Payments © comScore, Inc. Proprietary. 2 Data sourced from comScore’s global panel of 2 million Internet users 2 Million Person Panel PERSON-Centric Panel with 360°View of Person Behavior WEBSITE-Census Measurement Web Visiting Online Search Offline Behavior Online Buying Advertising PANEL CENSUS Exposure Transactions Media Video Demographics, Consumption PANEL Lifestyles Attitudes Unified Digital Measurement™ (UDM) Mobile Internet Usage Behavior Patent-Pending Methodology 1 Million Domains Participating Adopted by 80% of Top 100 Global Media Properties Plus 5 Million TV Set Top Boxes for 3-Screen Measurement V0411 3 © comScore, Inc. Proprietary. The Rise of the Digital Omnivore © comScore, Inc.© comScore, Inc. Proprietary.Proprietary. Continued strength in adoption of smartphones and tablets has led to a dramatic shift in media engagement on these platforms Number o