基于B2C的网络团购模式研究-政治经济学专业论文.docxVIP

AbstractSince Abstract Since the end ofthe 1990s，B2C—Group Buying due to his numerous advantages has been continuously developed in the United States and Europe．In China,since 2002 the transactions in Group Buying are becoming more frequently,as a consequence，a large of B2C websites for Group Buying has showed up．In the United States，however,many of the B2C websites for Group Buying have been closed recently,or turned to the B2B． There are many reasons leading to the closure of B2C Websites．but one of me most important reasons is that the model of Online Group Buying is underdeveloped，and the mechanisms for the Group Buying is not perfect，which directly leads to the decline of the turnover in the transactions．And in China,facing the rapid expansion of the online Group Buying，we should learn the lessons from the failure which are made by the B2C Group Buying in the United States，in order to choose smtable model of B2C Group Buying rationally,and to improve their mechanisms，and thus in further to facilitate the healthy development ofGroup Buying． In this paper，after giving some explanations of relevant related concepts about Group Buying，the author put her focus on the diverse impact factors on the model of B2C Group Buying，e．g．the expectation ofbuyers，bargaining spaces and competition in the network．Through the quantitative analysis the author discussed the determinative roles of these factors on the choosing the models of group buying．Based on the consideration of the impact of these factors，the author made some comparisons and chooses between these different Group Buying models．The results showed that the one-off price bargaining model compared to the repetitions price bargaining model is more easily to meet the conditions of accomplishing the transactions in the group buying， and the probability of the successful transactions in group buying is greater．In addition to this，the advantages in form of search cost for information from the group buying initiated by the