SR简介及媒体数据应用.pdf

SR简介及媒体数据应用 1 “ ” 善用 已知 “ ” 探求 未知 2 SR 2002 Help to transform Zenith Optimedia to a true agency of Communication Planning Contribute value to consumer learning, strategic Planning and smart buying 3 3 SR 2002 • Measure some of the un-measured, answer some of the un-answered • Issue-driven projects, addressing hot topics • Arm IMC division with insight projects • Take leadership in China market media consumer insights . Add good value to business via client management with the demonstration of – ROI: Learning about their media investment (ROI research) and – CONSUMER: Learning about the constantly changing consumer marketplace – MEDIA: Learning about the effectiveness of non- traditional media 4 4 Daily Function • Foundation – Maintain All Data System – Manage Supplier – Training of system (resource usage) – Consult of data interpretation • Communication Development – Exploring more consumer understanding and media market insight – Strategic Thinking of Communication IMC – Tactics value added to improving efficiency and quality (like scheduling, IMC, and any another executions) 5 5 SH BJ •CMMS Julia Shu Ida Wu •CNRS SH Zoe Tan A Manager