渠道营销培训.pptVIP

* * What Can We Do Within WPP Network? TME/ Mindshare DYR/ OM/ JWT Wunderman CMSC Wunderman market data/ research references ads spending analysis industry/ category mix in the country local media partner sourcing local media relationship media response tracking feedback Adjustment on media plan or spending local promotion co-ordination execution road show/ event coverage consultant service on local market understanding research brand positioning target identification account understanding Integrated advertising marketing services to the clients market understanding analysis channel mark