2017数字媒体在工业领域的应用（英文版）.pdf

2017 Digital IEEE Engineering360 IEEE Engineering360 M e d i a S o l u t i o n s Media Use in the M e d i a S o l u t i o n s Industrial Sector /advertising IEEE GLOBALSPEC 2017 DIGITAL MEDIA USE IN THE INDUSTRIAL SECTOR Contents 2 Executive Summary 3 Respondent Profile3 Highlights from the Survey Results 4 Digital Media Use by Industrial Professionals 5 Internet Use 5 Information Resources for Work8 Buy Cycle and Purchasing Process 9 Events and Webinars13 Digital and Traditional Media Use for Work17 Conclusions 23 Recommendations 24 About IEEE GlobalSpec Media Solutions25 /advertising sales@ 800.261.2052 IEEE GLOBALSPEC 2017 DIGITAL MEDIA USE IN THE INDUSTRIAL SECTOR Executive Summary 3 Digital media is deeply engrained in the engineer’s daily professional life. Digital channels are where industrial professionals turn first for information about suppliers and to source components, equipment and services. To best connect with your target audience, a multichannel digital media strategy is often, and should be, the centerpiece of an industrial marketer’s program. However, some digital channels perform better than others. “2017 Digital Media Use in the Industrial Sector” provides insight into how engineers use digital media for work, to assist in their research, and during the buying process. We asked engineers about how they use the internet and other information resources such as events,