基于Y市卷烟市场分析的营销策略研究-工商管理专业论文.docxVIP

II II Abstract Cigarettes is a special commodity, since it is commodity, should respect the law of value of goods and the market rules, it should by the law of value and the market laws. However, due to the implementation of the tobacco monopoly management system in the country, cigarettes This special product can not completely rules of the market, there are still against the laws of the market, the law of demand, strong sales and other issues. Y City cigarette market and the national cigarette market, like other city level, in the process of sustainable development, there have been a result of market factors than the size of cigarette consumption, consumption structure, orientation of consumer preferences, the non-market factors are also interfere with and hinder Y City, the scale of cigarette consumption, consumption structure, orientation of the sound development of consumer preferences. In this paper, theoretical research and case studies of combining research methods to Y City, current cigarette marketing, brand momentum, consumer guide, channel control and the Y City, the tobacco industry, health and sustainable development as a starting point to study the Y City, cigarette consumption market Status and Trend of the main tasks of Y City from a macroeconomic environment of cigarette consumption, cigarette market capacity, cigarette consumption structure, competition in the state cigarette brand, cigarette habit and influence consumer behavior and constraints and other aspects of comprehensive exposition and analysis and vision to the province and the country of cigarette consumption market, and to find markets to expand the capacity of Cigarette Consumption Y, improve the structure of cigarette consumption, cigarette consumer spending as much as possible to meet the preferences of the ways and means to accurately grasp the city as well as Y the province, the national cigarette consumption market and development trend of the real situation. Key words: cigaret