基于博弈分析的战略联盟分析-管理科学与工程专业论文.docxVIP

摘要骧麓经济全臻纯懿不叛熬深，越来越多瓣衾嫂诀莰羁挚凭鑫己静实力避经狠难 摘要 骧麓经济全臻纯懿不叛熬深，越来越多瓣衾嫂诀莰羁挚凭鑫己静实力避经狠难 适应复杂多变的竞争环境，企业越来越需要组娥战略联盟来增强自己的竞争力，从 而适应经济全球化的发展。本文酋先对战略联擞的时代背景避行分析，阐遮了目前 蓬内努对黩路联鼗熬礤究狡况，莽篱蕈奔绍了零文的理论蓦旗——潜奔论，通过研 究目前战略联盟发展状况和失败原因，提出了本文的研究问题和目的。然艏，运用 博弈论分析了企业之间竞争的劣势葺Ⅱ战略联盟的优势，并用撼弈论分析了联盟产生 豹嚣今烹要动蠢。接麓，奉文莆j搿褥奔论知识癸轿了联盟静饮锌选择，势稳建了战 略联盟选择的指标体系和评价模型，同时研究了战略联盟的缀织选择问题。再次， 对战略联盟伙伴关系邂行了研究，主要分析了伙伴关系风险、机会主义行为，并从 文耽秘鞫、茯俘沟遴、籍惠共享、联蕴信任甄疑攀l益分配这纛个方蘑滔述+≯战珞联 盟的伙伴关系管理．最后，本文分析了南京跃进汽车集团公司的战略联盟的实践， 并为我蝴企业建立战略联盟提出了一些建议。 关键词；战略联盟博弈伙伴关系机会主义行为 ABSTRACTWith ABSTRACT With the economic globalization deepening continuously，more and mole enterprises realize that it is very difficult to adapt to complex competitive environment。The enterprises need to set up strategic alliances to increase own competitiveness and adapt to economic globalization．First，the thesis analyzes era background of strategic alliances emerging，sets forth the home and abroad situation of research about strategic alliances， and introduces the game theory．Through analyzing the reasons of development and unsuccessful probability of strategic alliance，it gets the thesis’two objectives．Then，it uses the game theory to analyze the disadvantages of competition between enterprises and two reasons of strategic alliances established，and uses others theory to analyze the advantages of strategic alliance．Still then，it uses game theory to analyze choice of partners，sets up the index system and evaluation model of the strategic alliance choice of partners，and studies the choice problem of strategic alliance organization．Again，it studies strategic alliance partnerships，analyzes primarily partnerships risks and opportunistic behavior．It sets forth the partnership management from five aspects：culture coordination， communications between partners，information share，alliance trust and benefits distribution．Finally．it us。s YueJin Motor Group Corporation case study to analyze strategic alliance practice，and puts forward some problems that state—owned enterprises establishing st