基于案例的房地产公司组织结构再设计研究-项目管理专业论文.docxVIP

‘ ‘ ‘. ABSTRACT Time of writíng in 2007 -20]0 years， Chinese economy has been very tough situation during United States experienced financial crisis .from the macro side， Chinas foreign exchange reserves shrínk，revenues decline，economic slowdown ， export trade disruption; from the micro perspective ，Chinese real economy is atfected， a large number of small and medium ente叩rises are facing the real estate chain，a shortage of funds，and even bankruptcy situation，Facing the case，govemment adopt to a variety of macro-economic policies ，after a year of hard work ，the economy gradually be restored. How do real estate enterprises in a crisis，so that companies in an invincible position ，often depend on their core competitiveness. Real estate enterprises，the core competitiveness is technicallevel ，民0 capabilities，production capacity，management capacity，economic strength and corporate social responsibility degrees comprehensive embodiment. GD Real Estate Development Company by 队10 decades of development ，from a count叩 belonged ωthe small business grow into a large-scale wellknown listed companies in the business growth process ，GD company has always adhere to the scientific attitude，and constantly reflect on，and constantly improve themselves in a variety of market environment ， it can flourish. development in a variety of market environment The main object of study is : exploreimprovement plan of the GDs organizations. It mainly includes three parts: First，real estate development and general theory of 0昭anizatíon. Elaborated on the meaning of real estate development ，processes，and real estate characteristics of goods， but also analyzes the cotain of the real est创e enterprise organizations Second，The writer conduct research and analysis.for GD co叩orate status and problems of the organization. Third，put forward GD co叩orate organizations to improve the program. Through real estate development ，putting forward a plan of improving organízations organization theory，re