基于第三方营销的银行房贷风险控制研究-工商管理专业论文.docxVIP

j匕瘟銮通太堂童些亟±堂僮论塞 j匕瘟銮通太堂童些亟±堂僮论塞 △垦墨!基△￡! ABSTRACT ABSTRACT：Along with real estate market’S development，the bank takes in the real estate developing process the indispensable strong character,bank Fang Dai the product marketing needs from the innovation angle，discusses the marketing and the risk contr01．The room loans the market to undergo several year development，the bank in the room loan product design，the innovation aspect makes the substantial progress and the practical experience．However,under the new market economy environment，in the room loan marketing’S risk control also faces all sorts of questions，still had many from already has in the achievement to find system’S answer with difficulty．Therefore，this article has the analysis regarding the room loan marketing’S process and the risk，with the aid of the third party marketing theory,launches to the room loan marketing present situation，the existence question，applies the third party marketing in the room loan marketing aspect theories and the real diagnosis and SO on risk control，example proof research，proposed that just the third party marketing applies in the room loan marketing the risk control opinion and the suggestion，hoped that can have sexual intercourse the loan marketing for the silver the risk control to provide the exploring support． The paper first to studies the background to make introduced briefly that pointed out the silver has sexual intercourse the risk question which in the loan marketing exists， pointed out that the selected topic the practice significance，showed the paper the research technique and the mentality,introduced briefly theory logic deduces the mentality and the structural framing as well as the possible contribution and the innovation and SO on．Then analyzes Fang Dai the development present situation and the existence risk question．First，explains Fang Dai the characteristic，the room loan risk characteristic．applies finally by the Jinan Bank the third party marketing theory in