建构主义视角下的创业企业商业模式创新研究-企业管理专业论文.docxVIP

Ab Abstract With people’S enthusiasm of setting up business increasing，the issue of setting up business has gradually become the focus for scholars at home and abroad． Although many entrepreneurs could recognize good opportunity of setting up business， few of them succeed．It may due to their failure to design reasonable business model． Compared with mature enterprises，the pioneering enterprises face the limitation of source，capacity and SO on．If ignored the characteristics of pioneering enterprises，the pioneering enterprises difficult to survive in the fierce competition in the market． Reading the existing relevant references，you will fmd that there are only few scholars study the pioneering enterprises business model innovation from the perspective of constructivism．Constructivisms think that social reality is formed in the process of interaction，rather than in the form of objective existence．Actaully，the business model of the pioneering enterprises is innovated continuously under the efffect of social interaction．From the perspective of constructivism，research of pioneering enterprises business model innovation is fit for its own characteristics．Based on this consideration，the article will study the pioneering enterprises business model innovation from the perspective of constructivism． The main research content of the article are：firstly，overviewing the busniess model theory,identifying the deficiencies of existing research，and confaming the gudy topic of the article on this basis．Secondly,under the support of the theory, embedding constructivism into the pioneering enterprise business model innovation， realizing the interaction of pioneering enterprise and customer,getting the interest demand．According to the preference of the customers，making second design of the value proposition and the way of value tansferring，achieving pioneering enterprises’ business model innovation，putting forward research hypothesis，revealing the internal mechanism of business model inn