2018印度移动媒体前景（英文版）.pdf

S H I F T I N G T E R R A I N The Mobile Media Landscape In India A Growth Opportunity For Marketers 2018 PREFACE Today, the Indian economy is more dynamic than ever before, largely thanks to the digital and mobile transformation that is sweeping across the country. The innovative, competitive nature of the smartphone industry and the constantly changing demands of mobile consumers, will only accelerate the pace of mobile transformation in the years to come. In India alone, mobile handset penetration and data infrastructure growth have been incredible. This has paved the way for an enormous base of 670 million mobile users by 2018 and 781 million smartphone users by 2021. The always-on, immersive and now, highly personalized nature of mobile devices creates a huge opportunity for brands to meaningfully engage with their customers. Across all walks of life, use cases and industries, mobile has become an integral part of the Indian consumer’s day-to-day lifestyle. It’s imperative, therefore, for India-focused companies to adopt not just a mobile strategy, but a mobile-first marketing strategy in order to create differentiated and lasting value in the Indian ecosystem. It is abundantly clear that mobile, which was the future of marketing until recently, has now become the present. And in order to avoid being left behind, it’s time for marketers to come together and embrace the vast opportunity that mobile offers in a mobile-first economy! Vasuta Agarwal VP GM – InMobi India 2 AGENDA * State of Mobile Landscape in India * Smartphone Usage Overview * Mobile Advertising Market Trends * Challenges Solutions for Mobile Marketers