江西LS培训学校的发展战略研究-企业管理专业论文.docxVIP

摘要 摘要 万方数据 万方数据 摘要 随着中国经济的迅猛发展和政府不断加大对教育的投资，让教育培训行业面临重 大的发展机会。越来越多资金注入了教育培训行业，但是很多教育培训机构存在定位 不准、经营同质化、盲目跟风等问题，企业管理者缺乏战略管理意识和长远的战略规 划。如果不能适应新的市场形势,培训机构就会失去竞争优势，错失进一步发展的良 机,甚至被市场所淘汰。因此,教育培训学校要树立战略管理的理念，通过运用各种战 略获得竞争优势,争取在市场竞争中立于不败之地。 江西 LS 培训学校是江西本地第一批的私立教育培训学校，在十多年的发展过程 中抓住了发展良机成为本土教育培训学校的领导者。但是随着新东方，学大等全国连 锁培训学校进组江西市场，让本土学校面临发展的瓶颈，如何提高市场份额提升管理 效率和盈利水平是江西 LS 培训学校面临的挑战。为此 2008 年学校抓住和北京巨人教 学集团战略合并的契机，整合优势资源，确立企业发展战略，实施集中化战略扩大市 场份额，运用最优供应战略缔结战略联盟，实施多元化，集团化连锁经营战略和品牌 发展战略，不断确立自己的竞争优势。 为了推进学校的战略实施，江西 LS 培训学校制定了具体的战略举措来深化学校 的战略管理效果，学校通过确立了学校职能战略，完善了组织结构，不断提升优化资 源整合，培育企业文化等全方位立体化的战略举措确保战略能够根据设定好的步骤和 环节顺利推进，确保战略可行可控。从而让学校的战略管理成功推进，学校走上一条 健康可持续发展之路。 关键词：战略；发展；培训学校；江西 Ⅱ Abstra Abstract ABSTRACT With the rapid development of economy and continually increasing investment from the government in education, educational and training industry faces significant development opportunities. More and more money invested into education and training industry, but many education and training institutions is encountering many problems such as inaccurate positioning, inefficient management, blindly following the trend of homogenization. The managers of the enterprise are lack of strategic management thoughts and strategic planning. If they can not adapt to the new market situation, training institutions will lose the competitive advantages and opportunity for further development, or even be eliminated in the market. Therefore, education and training schools need to set up the strategic management thought, gain competitive advantage by using various strategies, to remain invincible in the market competition. Jiangxi LS training school is one of the first local private education training schools in Jiangxi Province. In the past 10 years of development process the school caught the opportunity to become the flag of local education and training of schools. But as New Oriental, Xueda and other chain training schools invested into Jiangxi market, the local schools are facing the development bottlenec