江西联通集团客户市场营销策略研究-工商管理专业论文.docxVIP

万方数据 万方数据 I I 目 录 1 绪论 ·······························································································································1 1.1 研究背景、目的和意义·····················································································1 1.1.1 研究背景··································································································1 1.1.2 研究目的··································································································1 1.1.3 研究意义···································································································2 1.2 研究方法 ·············································································································2 1.3 研究内容及技术路线·························································································3 1.3.1 研究内容··································································································3 1.3.2 技术路线··································································································4 2 国内外相关理论和文献研究综述 ················································································5 2.1 国内外相关研究综述··························································································5 2.1.1 国外相关研究综述··················································································5 2.1.2 国内相关研究综述··················································································6 2.2 营销的基本理论·································································································7 HYPERLINK \l _TOC_250006 4Ps 理论 8 HYPERLINK \l _TOC_250005 7Ps 理论 8 HYPERLINK \l _TOC_250004 4Cs 理论 9 HYPERLINK \l _TOC_250003 4Rs 理论 9 2.3 营销基础理论对通信行业集团客户营销的启示·············································10 HYPERLINK \l _TOC_250002 2.3.1 4Ps 理论对电信行业集团客户营销的启示 10 HYPERLINK \l _TOC_250001 2.3.2 7Ps 理论对电信行业集团客户营销的启示 11 HYPERLINK \l _TOC_250000 2.3.3 4Cs 理论对电信行业集团客户营销的启