江西电信政企客户营销体系优化研究-工商管理专业论文.docxVIP

万方数据 万方数据 目 录 HYPERLINK \l _bookmark0 1. 绪论 ····························································································································· 1 HYPERLINK \l _bookmark1 1.1 本文研究的背景和意义 ······················································································· 1 HYPERLINK \l _bookmark2 1.1.1 研究背景········································································································· 1 HYPERLINK \l _bookmark3 1.1.2 研究意义········································································································· 2 HYPERLINK \l _bookmark4 1.2 本文研究现状 ······································································································· 3 HYPERLINK \l _bookmark5 1.3 本文研究内容与框架 ··························································································· 4 HYPERLINK \l _bookmark6 1.4 本文研究方法与不足 ··························································································· 4 HYPERLINK \l _bookmark7 2. 相关基础理论 ············································································································· 6 HYPERLINK \l _bookmark8 2.1 市场营销理论 ······································································································· 6 HYPERLINK \l _bookmark9 2.1.1 市场营销观念································································································· 6 HYPERLINK \l _bookmark10 2.1.2 市场营销组合策略························································································· 6 HYPERLINK \l _bookmark11 2.1.3 市场营销环境分析························································································· 7 HYPERLINK \l _bookmark12 2.2 大客户销售理论 ··································································································· 7 HYPERLINK \l _bookmark13 2.3 精细化营销理论 ··································································································· 8 HYPERLINK \l _bookmark14 2.