一带一路背景下的海南侨乡文化旅游模式研究.docVIP

“一带一路”背景下的海南侨乡文化旅游模式研究 梁美恋，郑坤丹 （海口经济学院科研处，海南 海口作者简介：梁美恋（1975 作者简介：梁美恋（1975-），女，海南文昌人，海口经济学院讲师，研究方向：旅游文化、文学； 郑坤丹（1978-），女，海口经济学院旅游与民航管理学院讲师，研究方向：旅游英语，旅游文化，侨乡文化。 海口经济学院旅游与民航管理学院，海南 海口 571127） 摘 要：“一带一路”建设是习近平主席在2013年提出来的构想，内容是共建“丝绸之路经济带”与“21世纪海上丝绸之路”。海南作为“海上丝绸之路”的必经之路，在加强跨国合作、跨省合作以及打造“海上丝绸之路”旅游圈中扮演着一个十分重要的角色，这就使得海南的旅游文化建设得到了全国的关注与重视。而侨乡文化作为海南地域文化中的重要组成部分，具有非常丰富独特的表现形式以及深厚的文化底蕴与内涵，将其运用到海南旅游开发建设工作中，将会进一步提高海南旅游产品的艺术价值与文化内涵，进而促进海南旅游产品竞争力的提升，为海南整个旅游业的发展创造更好的环境，实现整个海南省的进步。本文主要就是对在“一带一路”背景下如何构建科学完善的海南侨乡文化旅游模式进行探讨，首先分析了在“一带一路”背景下海南旅游产业发展具有的优势，论述了海南侨乡文化的旅游发展价值，并为如何加强海南侨乡文化旅游建设工作提出了一些建议。 关键词：“一带一路”；海南旅游；侨乡文化 中图分类号：F59 文献标识码：A 文章编号：（2017）03- The study of hometown of overseas Chinese cultural tourism mode in Hainan under the “One belt and one road background LIANG Mei-lian, ZHENG Kun-dan (Research Department of Haikou University of Economics, Haikou, Hainan 571127) School of tourism and civil aviation management, Haikou University of Economics, Haikou, Hainan, 571127) Abstract: the One Belt and one road Initiative construction is put forward conception of President Xi Jinping in 2013, the content is to build a Silk Road Economic Belt and twenty-first Century maritime silk road. Hainan is the only way which must be passed the maritime Silk Road, to strengthen international cooperation, inter provincial cooperation and build maritime Silk Road tourism circle plays a very important role, which makes the building of cultural tourism in Hainan has been paid more and more attention throughout the country. The overseas Chinese culture as an important part of the regional culture in Hainan, has a very rich and unique forms and profound cultural connotation and apply it to the Hainan tourism development and construction work, will further enhance the artistic value and cultural connotation of Hainan tourism products, and promote the competitiveness of Hainan tourism products promotion, development the Hainan tourism industry to create a better environment, realize the