长城润滑油2008年航天营销整合方案（The Great Wall lubricant 2008 Aerospace marketing integration program）.docVIP

长城润滑油2008年航天营销整合方案（The Great Wall lubricant 2008 Aerospace marketing integration program） This article is designed by Reed advertising contribution Ppt documents may experience poor browsing on the WAP side. It is recommended that you first select TXT, or download the source file to the local view. Aerospace marketing integration programme 2008 Marketing to prepare 2008.06.23 One Catalog The first part of the understanding of aerospace marketing communication, the second part of the overall idea and strategy, the third part of the marketing communication program, the fourth part of the media, the fifth part of crisis public relations, the sixth part of the team and quote Two The first part is the understanding of aerospace marketing communication Three What is space marketing? Enterprise marketing is a enterprise marketing is a brand Four Have successfully played aerospace marketing this card enterprises: Dupont Mengniu Group Five Case study: DuPont and American Aerospace As a scientific company, DuPont, as a scientific company, has also been plagued by communication with the public In the process of the establishment of 200 years, from the production of powder, chemical, energy companies, and then to the science as the foundation of biology, physics, engineering, information technology and other comprehensive field, DuPont Co faces the transformation again and again. In the late twentieth Century, many people did not understand the orientation of DuPonts science company for the future. They still thought DuPont was a traditional chemical enterprise. Six Case study: DuPont and American Aerospace Science as the main communication content, DuPont believes that the communication target audience includes: Government, industry, people, customers, business partners, academia, government, industry, customers, business partners, academia, media, and specific target publics And the means of communication, DuPont chose space marketing - - - DuPont has supported the United Sta