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Acknowledgements
I would like to avail myself of this opportunity to express my appreciation to my supervisor, Prof. Zhang Sijie. His inspirational guidance and useful advice enlighten me as to the writing of the thesis. Furthermore, his patient proofreading and valuable suggestions benefit me in the smooth completion of the thesis.
I am also obliged to my colleagues and classmates, who contribute their academic and spiritual support to me in the course of my writing.
Last but not least, my special gratitude to my family, who selflessly provide me with life and spiritual help and endow me with unlimited strength and courage.
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Abstract
With the deepening of economic globalization, the C-E translation of company profiles plays an increasingly important role in the promotion and communication of Chinese companies. Many translators and scholars have made studies on the C-E translation of company profiles from different perspectives. Some have provided theoretical guidance in the light of different theories. Some have analyzed linguistic and cultural differences by comparing English and Chinese company profiles. Others have summarized common problems in the C-E translation of company profiles and put forward corresponding translation strategies via case analyses. The C-E translation of Chinese company profiles aims at western customers, however, rarely have studies been made from the perspective of western readers.
Studies from the perspective of western readers attach importance to western readers? response and reception, which conforms to the core thought of reception theory. Reception theory is a text-reader paradigm. It breaks through the limitation of author-centeredness and text-centeredness in traditional literary theories and places the factor of the reader as the center of literary studies. Therefore, under the framework of reception theory, a try is made in the thesis to study the C-E translation of company profiles from the new perspective of the read
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