金陵石化公司烷基苯厂产品经营战略-工商管理专业论文.docxVIP

藕要直链烷基苯(LAB)怒佥陵石化公制烷基苯厂的主打产品，疑生产洗涤剂 藕要 直链烷基苯(LAB)怒佥陵石化公制烷基苯厂的主打产品，疑生产洗涤剂 靛孛蠢蒙辩。在潼痣该产菇是交燕基苯厂集一塞生产出来熬，毽国予要努嚣家 LAB生产企渡穗继投产，LAB生产量静第一把交掩酲不矮予蕊基苯厂了。中国 加入WTO的步伐日益加快，国际市场LAB对本厂的冲击指日可待。如何摆麟 这些不利的局筒，是摆在烷罄苯厂面前的～大课题。 浣基苯J厂鳆另一个重琴产晶是“热佳”磐洗衣粉。隧黄洗涤嗣晶洋货熬蟓 糖纛至，洗袁粉竞争这裂了囟热讫程度。童1994每戳盾，“旋毽”牌洗衣精销 售量不断下滑+至今达到了洗衣粉生死存亡的关头。 本文在分析国内和国际烷基苯及洗农粉市场的现状，并预测T LAB和洗 袭粉将来的市场发展走势姻基础上，陈述了国内和因际主要竞争对手的状况， 澍轿了燕薹苯厂爨霞势与劣势，霞蕊翁棍遂雾援载，然蓊提窭了相窟兹经营竣 晦。本文掰号{蠲的数据和理论准确可嚣，德出兹营销蘸晤有较强鹣针对往，试 图能给金陵石化公司烷基搽厂和供销公制的经营者及营销人员制定产品经营战 略提供一些有凝的见解和帮助。 AbstractLinear Abstract Linear Alkyl Benzene(LAB)is the most important product in Linear Alkyl Benzene Plant Jinling Petrochemical Co．，and is the intermediates for producing detergent． It was first produced by our plant domestically．but we lost No．1 because two similar enterprises were put iuto operation，and expanded quickly．、Mth china entering WT0 soon，it is not a long time for abroad LAB to invade domestic market． It iS a very important task for US to get rid ofthe unfavorable situation． “Gige”Detergent powder is anOther important product of our plant．With the foreign detergent coming in swarms，the competence of detergent powder iS becoming more and more furious．After 1 994．sales of“Gige”Detergent powder declined rapidly, And recently they got extremely low,resuking in units shutdown frequently． I he present Paper states the status of major competitors both at home and abroad， Analyzes the strength and weakness as well as opportunities and thteats of our plant，then point out relevant marketing strategies，on the basis of the analysis of current condition of these products in domestic and intemational market，and the prediction of the future trend．Datum and materials used are true and reliable．The marketing strategies proposed are aimed at our enterprise，and foens on the establishment of marketing strategies for people engaged in business development and marketing between our plant and SuppliesSales Co．． 笫一部分鑫陵石化公词烷基苯厂及其产品简介一、金陵石化公司烷鏊苯厂简贪 笫一部分鑫陵石化公词烷基苯厂及其产品简介 一、金陵石化公司烷鏊苯厂简贪 金陵石化公司烷基苯厂是