城市营销100-赖丹声.pdfVIP

目 录 序 城市营销的概念 ··················································…·… (2) 城市营销的发展流变·········，·····，····························…·… (4) 城市营销的基本方法和流程 ····································…… }}) 城市营销的第一要素— 土地 ·································…… (10) 城市营销的第二要素— 城市形象和品牌 ··················…… (12) 城市营销的主体 ·······················，···························…… (14) 城市营销催生 “城市运营商” ·································…… (17) 中国城市运营商的初露峥嵘 ································…·… (19) 9 城市定位是城市营销的第一课 ···························