新编剑桥商务英语PPT(中级).ppt

Student A: You are an expert in brand management. During the meeting suggest the following possibilities for developing the brand. Modernize the band’s logo. Use their songs on TV commercials or in a film. Launch a range of aftershave or perfume called Soundblaster and include this smell inside the CDs. exercise Student B: You are an expert in market research. During the meeting suggest the following possibilities for developing the band’s music and attracting new fans. Play different music to focus groups of people and find out what they prefer. Interview existing fans online to find out which are their favorite songs from the past and which they don’t like any more. Find new venues such as smaller fashionable nightclubs for young people. exercise Student C: You are an expert in product placement. During the meeting suggest the following possibilities for developing the band’s music and attracting new fans. Give out free T-shirts to younger people to wear at fashionable nightclubs. Pay Hollywood film makers to let the band appear playing in a new movie. On website advertising include a link to a free download of one of the new songs. Other? exercise 10.2 Solving problems Listening Vocabulary Writing Problems and solutions Speaking Discussing problems Managing projects Cause and result 10.2 Solving problems An email 1. Listen to Linda telephoning her manager. What is she in charge of? 2) What’s the main problem? 3) What does she want her manager to do? Listening: Problems and Solutions Linda is in charge of construction of a building. The windows don’t fit. She wants her manager to call her back. 2. Listen again and complete the notes on the message pad. Linda called from the (1) _____. There’s a problem. The (2) ______ for the (3) ___________ of the building have arrived but (4) _____ of them don’t fit. They are (5) ______ centimeters too wide. She thinks the fault is with the (6) __________ not the (7) _____________. Please (8) ________ as soon as p