millennialmedia-mobilemix-january-2013英文文献资料.pdfVIP

MOBILE GAME APPLICATIONS SPECIAL REPORT JANUARY 2013 Visit /mobile-intelligence/mobile-mix to sign up #MobileMix millennial media’s January 2013 T H E M O B I L E D E V I C E I N D E X Mobile Developer Trends: Game Applications This Special Mobile Mix Report focuses on mobile game developers and their applications on the Millennial Media platform. We’ve highlighted what mobile game developers are doing on mobile, how mobile users are engaging with game applications, and how mobile game developers can evolve their mobile strategies moving forward. From card games to adventure games, and from classic arcade games to quizzes, a wide variety of game developers and advertisers are utilizing the unique features of the mobile platform to reach and engage mobile users. Top 10 Mobile Application Categories Game Applications Sub-Channel Mix Ranked by Impressions Ranked by Impressions CHART A CHART B RANK CATEGORIES 12% 1 GAMES 4% 30% Arcade 2 MUSIC ENTERTAINMENT Word 3 COMMUNICATIONS 9% Puzzle